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SCL Course: Demand-Driven Supply Chain Strategy


As supply chain executives become more instrumental in supporting long-term strategic objectives, they need to complement traditional supply chain operational knowledge with a more strategic view of their role in delivering aligned results to the business. Learn about different lenses of strategic planning applied to supply chain management and the specific implications on supply chain operations.

During the course, attendees will have several opportunities to assess their current supply chain strategy, formulate a new one, discuss about keys to implement a demand driven supply chain strategy, and how to review and align one.

For the duration of the course, participants will have the opportunity to work with an extended simulation game of a fictional company, and see the impact of supply chain strategic decisions in real time, while monitoring their ability to manage uncertainty and deliver financial results for the firm.


Those responsible for determining the future position of supply chain strategy, executing specific supply chain processes that must support specific business initiatives, innovating supply chain strategy to better align with operational goals, understanding the strategic impact of supply chain decisions in the firm and the extended enterprise network and advising clients about their specific supply chain strategic positioning.


  • Learn how supply chain management fits in the overall strategy of the firm in the context of its extended business network.
  • Assess the firm’s current strategic position in supply chain operations and reframe current supply chain operations to align with the firm’s objectives
  • Understand the key elements of demand sensing and forecasting, demand shaping and demand response and operations
  • Understand the role of technology in supporting demand driven supply chains
  • Understand how to develop a demand driven supply chain strategy and how this strategy integrates with corporate strategy


  • Strategic Frameworks for Logistics and Supply Chain Management
  • Aligned Strategies for Supply Chain Management
  • Demand-Driven Supply Chain (DDSC): Definition and Core Components
  • Supply Chain Simulation
  • Core Operating Processes (I): Demand Sensing and Forecasting
  • Core Operating Processes (II): Demand Shaping: Alignment with Commercial/Operational Strategies
  • Supply Chain Simulation
  • Core Operating Processes (III): Demand Response and Supply Chain Operations
  • Supply Chain Simulation
  • Developing a Demand Driven Supply Chain Strategy and Integration with Corporate Strategy
  • Technology and its Role in Supporting Demand Driven Supply Chains -Supply Chain Simulation

Event Details

Tuesday, 27 October 2020 - 8:30am to Friday, 30 October 2020 - 12:00pm

Georgia Tech Global Learning Center

ISyE location map

Georgia Tech Supply Chain and
Logistics Institute
H. Milton Stewart School of
Industrial & Systems Engineering
765 Ferst Drive, NW, Suite 228
Atlanta, GA 30332
Phone: 404.894.2343