Areas of Focus
The ability to write a compelling business case is a core competency for effective leaders. A business case is a critical requirement before committing to projects, new products or other investments. It is also an argument that needs to convince the recipient to invest in this undertaking rather than others. Rigorous business case preparation reduces the risk of poorly targeted or poorly executed projects, improves strategic alignment of investments and increases the probability of achieving expected returns
This course equips participants with the necessary skills and tools to develop structured business cases. Presented techniques are field-proven and derived from successful implementation. Case exercises are adapted from real situations and projects.
Georgia Tech Global Learning Center