Areas of Focus
Max Hirsh (PhD, Harvard) is a professional education instructor for the Georgia Tech Supply Chain and Logistics Institute. He is also a professor at the University of Hong Kong and CEO of Urban Experts. As a leading expert on airports and urban development, his research and consultancy services focus on passenger behavior, customer-technology interaction, landside real estate, and airport area development.
Dr. Hirsh is also the author of Airport Urbanism: an unprecedented study of airports and air travel based on 10 years of research conducted at more than 50 airports around the world. He is also the developer of the AU method: a new, people-focused approach to designing airports and to developing the airport area.
Max is a frequent keynote speaker, workshop leader, and expert witness. Passionate about airports and air travel, he works with airport authorities, municipalities, and commercial developers around the world to help shape the future of airports and the cities that they serve.