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Qiuping Yu is an assistant professor of Operations Management and Business Analytics at the Scheller College of Business at Georgia Tech. Her broad research interests lie in the areas of service operations. She is particularly interested in exploring how fundamental operational drivers impact consumer and worker behavior, and in turn how firms can use such behavioral insights to improve operational decisions in service systems. For her research, she uses a broad range of empirical and analytical methodologies, (e.g. structural estimation, causal inference, machine learning, and stochastic dynamic programming).
Recently, she has studied how informing customers on anticipated delay and how operational capacity decisions (e.g. staffing, scheduling, and capacity allocations in service networks) shape customer and worker behavior in industries such as call centers, restaurants and ride-sharing platforms. Her research has been published in journals such as Management Science.
Dr Yu earned her PhD in Operations Research and M.A. in Economics from Northwestern University. She did her undergraduate in Mathematics and Physics at the Hong Kong University of Science and Technology (HKUST). Before she joined Scheller, she taught at the Kelley School of Business, Indiana University.
Georgia Tech Supply Chain and
H. Milton Stewart School of
Industrial & Systems Engineering
765 Ferst Drive, NW, Suite 228
Atlanta, GA 30332