Skip to main content
Skip to sub nav

Demand-Driven Supply Chain Strategy

Special Note

Due to COVID-19 health concerns, we are postponing our October 27-30, 2020 (Atlanta) offering of the course. We plan to reschedule for late Spring 2021.

Please note that we also offer virtually-led and self-paced online courses.

This course uses computer simulations. Students should bring their own computers. Limited loaner computers may be available – however, you must contact Meka in SCL ( at least 7 business days prior to the course start date to request a loaner computer and check availability. Loaner-computers are available on a limited, first-come basis.

Course Description

As supply chain executives become more instrumental in supporting long-term strategic objectives for their firms, they need to complement traditional SC operational knowledge with a more strategic view of their role in delivering aligned results to the business. This course addresses this requirement by exposing and explaining to supply chain leaders different lenses of strategic planning applied to SCM and the specific implications on SC operations.

During the course, attendees will have several opportunities to assess their current supply chain strategy, formulate a new one, discuss keys to implement a supply chain strategy and how to review and align one. For the duration of the course, participants will have the opportunity to play with an extended simulation game of a fictional company and see the impact of supply chain strategic decisions in real time while monitoring their ability to manage uncertainty and deliver financial results for the firm.

Who Should Attend

Those responsible for determining the future position of supply chain strategy, executing specific supply chain processes that must support specific business initiatives, innovating supply chain strategy to better align with operational goals, understanding the strategic impact of supply chain decisions in the firm and the extended enterprise network and advising clients about their specific supply chain strategic positioning.

How You Will Benefit

  • Learn how supply chain management fits in the overall strategy of the firm in the context of its extended business network.
  • Assess the firm's current strategic position in supply chain operations and reframe current supply chain operations to align with the firm's objectives
  • Understand the key elements of demand sensing and forecasting, demand shaping, and demand response and operations
  • Understand the role of technology in supporting demand driven supply chains
  • Understand how to develop a demand driven supply chain strategy and how this strategy integrates with corporate strategy

What Is Covered

  • Strategic Frameworks for Logistics and Supply Chain Management
  • Aligned Strategies for Supply Chain Management
  • Demand-Driven Supply Chain (DDSC): Definition and Core Components
  • Core Operating Processes (I): Demand Sensing and Forecasting
  • Core Operating Processes (II): Demand Shaping: Alignment with Commercial/Operational Strategies
  • Core Operating Processes (III): Demand Response and Supply Chain Operations
  • Developing a Demand Driven Supply Chain Strategy and Integration with Corporate Strategy
  • Technology and its Role in Supporting Demand-Driven Supply Chains
  • Supply Chain Simulation

Course Materials

Participants receive a course notebook.

Course Prerequisite and Related Certificate Information

No prerequisites. This course is part of the Supply Chain Management (SCM) Certificate.

Course CEUs

This course provides for 2.40 continuing education units (CEUs).

Course Instructors

Course Fees

Standard: $3,500.00, Alumni/Org Discount: $3,150.00, Certificate: $2,905.00 (cost of each course when signing up for and paying for a multi-course certificate program).

First time attendees pay the listed Course Fee. If you are a returning student of the Supply Chain & Logistics Institute (SCL) courses (or are active/retired military), you will receive a 10% discount when you enter the coupon code SCL-Alum on the "Check Out" page. If you register and pay for all required courses in a Supply Chain & Logistics certificate in one single transaction, you can receive a discount of 17% off each course by entering the coupon code SCL-Cert on the "Check Out" page. There are also discounts available for multiple-team member registrations or to members of certain organizations.

Discounts cannot be combined. For questions, call 404-385-8663 or send us an email prior to registration

The program fee for LIVE courses (non-online) includes continental breakfasts, lunches, breaks, parking, internet access, and all classroom materials.

If the Supply Chain & Logistics Institute must cancel a program, registrants will receive a full refund. Georgia Tech, however, cannot assume the responsibility for other costs incurred. Due to program enrollment limits, early registration is encouraged. Registrations will be acknowledged by a letter of confirmation from Professional Education.

Course Times

On the first day, please check in at least 30 minutes before the class start time.

  • First Day (8:30am-5:00pm)
  • Second Day (8:30am-5:00pm)
  • Third (8:30am-5:00pm)
  • Fourth/Last Day (8:30am-12:00pm)


ISyE location map

Georgia Tech Supply Chain and
Logistics Institute
H. Milton Stewart School of
Industrial & Systems Engineering
765 Ferst Drive, NW, Suite 228
Atlanta, GA 30332
Phone: 404.894.2343