By Chris Gaffney, Managing Director, Georgia Tech Supply Chain and Logistics Institute | Supply Chain Advisor | Former Executive at Frito-Lay, AJC International, and Coca-Cola
Every few weeks these days, a new AI breakthrough makes headlines. Models get sharper and more capable. Language tools get more fluent. Claims of agent breakthroughs and embedded autonomy in tools are everywhere.
And each time, the question resurfaces: What’s left for people to do as this wave progresses?
It’s a fair question. But from what I’ve seen throughout my career—from managing logistics in a Frito-Lay regional DC to transportation and distribution operations at AJC International and Coca-Cola, and now through executive education, consulting, and applied research at Georgia Tech—I believe we’re asking the wrong question.
Instead of asking what AI can do, we should be asking: Where is the human edge—and how do we keep it sharp?
1. Collaboration Across Boundaries Still Wins the Day
Whether in manufacturing, logistics, commercial and customer teams, or strategy, success still hinges on people working together—often across silos, systems, or supply chains. At Coca-Cola, some of the most impactful progress we made didn’t come from technology upgrades. It came from aligning teams that didn’t naturally collaborate—finance with planning, supply chain with sales, bottlers with company.
From what I see in my advisory work and interviews with supply chain leaders, that hasn’t changed. AI can improve visibility. It can suggest decisions. But it doesn’t build consensus, resolve conflicts, or create shared understanding. That’s human work—and it often makes the difference between potential and progress.
2. When the Plan Breaks, People Step Up
During my time in global logistics at AJC International, unexpected events were the norm: shipping delays, capacity shortages, regulatory changes. AI may help flag risks, but when the plan breaks, it’s still people who step in, prioritize under pressure, and find creative solutions.
This same theme came up in a recent SCM Talent podcast conversation. When I asked a senior supply chain leader what traits define her most effective team members, she didn’t hesitate:
“A drive for results. Problem solving. The ability to work in teams. And the ability to influence others.”
Those aren’t going out of style. They’re still what carries teams forward when the data model breaks or the shipment gets stuck.
The professionals I see excelling—especially in moments of disruption—aren’t just technical experts. They’re problem solvers who own the outcome and stay focused when others get stuck.
Drive, persistence, and adaptability aren’t things you automate. They’re human qualities that remain essential.
3. Hands-On Context Isn’t a Field Trip—It’s a Foundation
At Frito-Lay, I worked in a regional distribution center and breakbulk operation managing warehouse activities and dispatching drivers. Later, I spent a full year as an operations manager at one of our plants, where I led drivers and worked with plant warehouse teams and schedulers to ensure load readiness and on-time dispatch to local DCs.
Those weren’t just jobs—they were formative experiences. They taught me how decisions affect execution in the real world, and how the rhythm of operations shapes everything else in the supply chain.
That’s why I firmly believe professionals—especially early in their careers—should spend 3 to 5 years in front-line roles. No AI tool can replicate the kind of intuition you build by seeing how things work, where they break, and how people respond in real time. That foundation lasts an entire career.
4. Communication and Leadership Will Always Matter
In every role I’ve had—from the plant floor to corporate teams to Georgia Tech—I’ve seen that clear communication and authentic leadership are force multipliers. They carry more weight now, not less.
AI might help with drafting, summarizing, or visualizing, but it doesn’t earn trust. It doesn’t mentor a new team member or guide a group through a difficult change. That takes listening, emotional intelligence, and personal credibility.
Those leading change in today’s organizations—whether rolling out a new system or rebuilding after disruption—are the ones who can communicate with clarity and lead with steadiness. That’s not something AI can learn.
5. The Edge Is Where Humans Live
There’s a space at the boundary of every operation—the “edge”—where plans meet real-world variability. And that’s where humans remain essential.
Whether it’s spotting an issue before it escalates, reading between the lines of a conversation, or connecting seemingly unrelated problems across functions, that kind of judgment is rooted in experience. It can’t be downloaded or inferred from data alone.
In my work at Georgia Tech, across executive education, consulting, and applied research, I regularly see the difference it makes when decision-makers bring not just technical knowledge, but lived context from the field. That human edge is where resilience is built—and where strategy becomes reality.
6. Humans and AI: Better Together
To be clear: this isn’t about rejecting AI. The smartest teams I work with aren’t afraid of it—they’re learning how to use it. AI tools can improve productivity, identify trends, and help people make better decisions. But they need to be paired with human insight.
AI suggests. People choose. AI speeds up planning. People keep it grounded. The professionals who combine digital fluency with interpersonal skill, operational awareness, and strategic judgment? Those are the ones who will lead in the next era.
So What Should You Do?
If you want to build a career that endures—and evolves—with AI, here are seven things I recommend:
- Invest in the front line. Not just a tour. Spend 3–5 years in a real operations or customer-facing role. It will shape how you lead for decades.
- Build bridges. Learn how sales thinks. Understand finance’s constraints. Connect systems, teams, and people.
- Volunteer when the extra project comes up. These stretch roles are often tied to strategic initiatives and senior leadership. Saying yes can accelerate learning and visibility—especially when others hesitate.
- Take roles at the intersections—not the cul-de-sacs. Look for positions that connect functions, partners, or ecosystems. Exposure to diverse perspectives sharpens insight and multiplies your value.
- Sharpen your communication. Speak with intent. Write with clarity. Listen deeply. These skills amplify everything else.
- Evolve with AI—or fall behind. You don’t need to code, but you do need to understand how AI is changing your domain. Through continuing education, hands-on learning, or professional development, stay curious and current.
- Never stop learning. At Georgia Tech, I see firsthand how ongoing learning—through executive education, research engagement, or new assignments—helps professionals lead through change. Keep asking: what haven’t I seen yet? Who could I learn from?
Final Thoughts
The future of work isn’t about humans vs. machines. It’s about people who can lead, decide, and connect—with AI as their force multiplier.
We may automate tasks. But judgment, trust, and empathy? Those are human domains. And in times of uncertainty, it’s the people who can navigate complexity, rally teams, and adapt with integrity who make the difference.
So yes, learn the tools. Embrace the change. But never underestimate the power of experience, context, and connection.
That’s your edge. And that’s not going anywhere.